To understand what this eye is doing on our labels, we must understand what "Occhiolino" means.
A few years ago, when our oil production was still in its infancy and we only had a few liters per year, my dad used to distribute it to family and friends under the name "occhio" (which comes from Italian and means "eye"). Knowing that he is an ophthalmologist, it is not surprising. It was a way for him to pay tribute to his beautiful profession.
Years later, when I wanted to create our olive oil brand, it seemed obvious to me to keep the same root for the brand name. The name that my dad had found perfectly illustrated the approach I wanted to take to produce Occhiolino olive oil: transparency. What could be better than an eye to represent transparency?
Adding the suffix "-lino" to "occhio" gives us "occhiolino" which means wink, making the name of the brand more friendly.
Behind this eye, so emblematic from now on, you will be able to spot one or the other wink to our products and to our region, the Gargano. The shape of the eye recalls that of a lemon, the basis of our new products. The round inside evokes the shape of an olive and the yellow half-disc is reminiscent of the horizon and the view of the sea that our trees enjoy.
Thanks to Onie for this logo that we still love!